In this new podcast on Rainmaker FM, you’ll learn how to use one of the most powerful — and counterintuitive — online marketing techniques to increase your online sales.
It is natural for online marketers to do whatever they can to increase the reach of their audience. It makes sense: the larger your audience, the more sales you make, right?
But what if there was a different way to increase your online sales, without trying to appeal to the masses? Sound impossible? Not really.
This new podcast goes in-depth on the insights, ideas, tactics, and strategies that will make a significant impact in your online marketing efforts by focusing on the few rather than the many.
This 7-minute episode provides a glimpse into the power and value of limiting access to your products and services and why you should be very selective in choosing who you sell to.
You’ll learn:
- Why we value some products and services more than others
- Why mass appeal can destroy the value of what you sell
- The traps to avoid when selling your product online
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