The Jerry Seinfeld Approach to Adaptive Content

We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important?

And how do you ensure that outcome in your own business?

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

• Why adaptive content is so important
• The lesson we can learn from stand-up comedians, and how the approach must differ when it comes to your marketing content
• Which assets you need to gather, and how to start implementing this approach today

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