The Critical Importance of Customer Onboarding

So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.

What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole.

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

• Why your onboarding process is as important, or maybe more, than your sales process
• The impact that good and bad onboarding processes have on your business
• Why you should go beyond merely delivering your product to a customer, and focus on the user experience he has
• What to do to create a fantastic onboarding experience, and which elements can be automated

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