There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on.
She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article.
Seeing that Ms. Wilson kicked the hornet’s nest with a lead foot, The Lede hosts Jerod Morris and Demian Farnworth decided to get down to the truth of the matter to ultimately decide which is better. (We all know the answer, right?)
In this 32-minute episode of The Lede, you’ll discover:
- Why Copyblogger Media had to bet big on podcasting
- The circumstances that spur some of the best written articles
- Jerod’s bizarre super power
- Things you can do with audio content that can’t be done with written content (and vice versa)
- When audio content just won’t do
- How learning styles and personal preferences will affect which type of content you create
- How a podcast can take you on a journey
- A lesson about reacting to criticism
- And more!
The Lede on iTunes
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