Why the Phrase ‘Leaders Are Readers’ Should Die

The prevailing business and management wisdom over the years has been that “leaders are readers.”

Is this still true today?

With the emergence of technology like podcasts and an over-abundance of opportunities to learn, it seems like the landscape may be changing … In fact, was the idea “leaders are readers” ever really true?

And so, in this new edition of “Hero v. Villain” on The Lede Jerod Morris and Demian Farnworth debate the issue with the hot vehemence that only white Midwesterners can truly muster.

Plus, there’s a little bonus for you, too.

In this 24-minute episode of The Lede, you’ll discover:

• Some anecdotal evidence that some leaders read (not a very convincing way to start)
• The seven scientifically proven benefits that reading offers
• The very important difference between listening and reading
• The historical issue with reading that complicates the “leaders are readers” argument
• The hands-down best way to learn (even beats teaching)
• How to embed important knowledge in your long-term memory (most people accidentally leave it in short-term)
• The quiz that will determine whether you’ve been paying attention

Click Here to Listen to
The Lede on iTunes

Click Here to Listen on Rainmaker.FM