Getting the Most Out of a Conference When You’re There to Promote, Part 1

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared.

In Part One of this two-part series on The Lede, Jerod Morris and Demian Farnworth offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.

The conversation begins with a caveat: nothing is more important than networking at a conference. That must be understood.

Assuming you are meeting people and making connections and contacts, there are several steps you can take to ensure that you promote your product or service as effectively as possible.

In this 23-minute episode of The Lede, you’ll discover:

• The importance of planning ahead and having a game plan

• The impact of having unique, identifiable, memorable swag

• Why offering special incentives can induce the urgency and/or scarcity people need to act

• Why you need to know the audience of the conference and adapt your pitch

• The importance of being a part of the conference, not just a sponsor

• The benefit of getting as many people involved as possible

Enjoy this week’s episode. Part Two comes next week.

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