Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.”
She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet.
Although host Jon Nastor doesn’t explicitly avoid discussing content strategy, this conversation is about his guest as an entrepreneur.
She is currently the CEO at Brain Traffic and Founder of the Confab Content Strategy Conferences.
Her agency, Brain Traffic, is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck, and Best Buy.
She currently lives in St. Paul, Minnesota with her two kids.
Let’s hack …
Kristina Halvorson.
In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Kristina Halvorson discuss:
- The one thing that you should do at the next conference you attend
- Being an introvert while getting out there and meeting people
- Decision Making — The good and The bad
- Understanding failure vs. going through a phase of growth
- Changing people’s lives — Kristina’s humbling experience
Hack the Entrepreneur on iTunes
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