The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.
People want online courses, and they’ll clearly pay for them.
And if great content marketing is giving away information worth paying for, then it seems smart to offer online courses as an audience-building and lead generation strategy.
In this 25-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:
- Why free courses are the best lead generation tool
- Why you don’t have to create a Lynda.com to succeed
- Our lead gen strategy (that works) from 2012
- How Brian used this same strategy a decade earlier
- Why people choose to buy from you
- How we launched the Rainmaker Platform with a new podcast
- Why you’ve likely created a valuable online course already
New Rainmaker with Brian Clark on iTunes
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