Today’s guest on Hack the Entrepreneur has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the Fortune 500.
His current company — Convince & Convert — is the fifth multi-million dollar company he has started from scratch.
Before his move into digital marketing in 1994, he was a brand marketer and a political consultant with major roles in state, federal, and presidential electoral campaigns.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times bestseller list.
Now, let’s hack …
Jay Baer.
In this 31-minute episode of Hack the Entrepreneur, host Jon Nastor and Jay Baer discuss:
- The difference between helping and selling
- How goals are limiting you and your business
- Why your content has to pass the “Mom” test
- How and why you need to market your marketing
- Why you are a media company (even if you don’t want to be)
Editor’s Note: This episode was previously released as Hack the Entrepreneur Episode 044.
Hack the Entrepreneur on iTunes
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