Content alone doesn’t grow your business.
Only the right type of content, combined with a focused strategy, has the power to connect with your target audience and inspire those individuals to take actions that help you achieve your business goals.
Do you know the difference between mere content and exceptional content that moves both your audience and your business in a positive direction?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to use content marketing to achieve your business goals
- How to produce remarkable content
- How to offer tantalizing content samples that pre-sell your product
Don’t forget to join Brian Clark and Jerod Morris for their free webinar on Thursday, September 24, 2015 where they’ll walk you through a step-by-step strategy for using free downloads, courses, and member areas to create a great website experience that converts.
Space is limited, so grab your spot right now!
with Free Downloads, Courses, and Member Areas
10 Content Marketing Goals Worth Pursuing
In 10 Content Marketing Goals Worth Pursuing, Sonia Simone sums up everything that needs to be said about content marketing.
We can all go take a nap now. 😉
But, seriously, you don’t want to produce another piece of content without reviewing these 10 essential content marketing lessons.
The 3-Step Journey of a Remarkable Piece of Content
What does remarkable content actually look like?
Pamela Wilson paints the picture for you as she walks you through The 3-Step Journey of a Remarkable Piece of Content.
She says:
You know it when you’ve read it.
It’s that blog post, article, video, or speech that changes you.
It touches you. You are so affected by its message you can’t help but share it.
If you want to own a digital media platform that produces this type of remarkable content, check out Pamela’s tips and make sure you scroll to the end of her article to see her SlideShare presentation!
How to Pre-Sell Your Product by Offering Tantalizing Samples
When you present your audience with outstanding free content, your prospects get a taste of what it’s like to own your product or work with you, if you provide a service.
Sean D’Souza explains the three main content marketing benefits of samples in How to Pre-Sell Your Product by Offering Tantalizing Samples.
You’ll learn that effective samples are more powerful than discounts — and why you don’t need to offer discounts to get people to buy your products or services.
Accelerate your content marketing education
Use this post (and save it for future reference!) to ensure that your content marketing efforts align with your specific business goals.
We’ll see you back here on Monday with a fresh article to kick off the week!
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