It’s the End of the World as We Know It (And I Feel Fine)

It’s the End of the World as We Know It (And I Feel Fine)

Reader Comments (28)

  1. Sonia,

    I need more “No BS” direct marketing inspiration in my life. I have been hanging out near the cool kids and commies for too long and they’ve really messed with me head – causing me to think it’s all about venti lattes, venture capital and cool iPhone cases.

  2. You are such a flipping awesome writer!!! Everytime I read copyblogger and LOVE an article, it always seems to be you!

    Enough falling at your feet in admiration – great article, will check it out!

  3. Oh… I really need to wait for that interview… Ya I had been in Den’s membership for about 6 months or so…. and sure is great in there, as every months the information provided was just in incredible…

  4. I went to the amazing no B.S. Mr. Kennedy’s web site and found plenty of B.S. For starters, I was led to believe that if I entered my name and email address I would receive $613.91 worth of his material for free. No, that’s not the case. He wanted my credit card number so he could charge me $19.95 for “shipping” and enroll me in his membership plan that costs $49.97 per month after a two month free trial. Have you ever tried to cancel one of those auto-bill monthly subscriptions? I have and it ain’t pretty sometimes. Ask yourself: Why would a guy who makes $16,800 a day be dabbling in selling CD’s? Why is he so “low tech?” Mailing CD’s is very out of sync with these times of instant downloads. Most of all, this is a guy who “won’t even go to lunch for free?” Do you want to be like that? I love people and love to spend time getting to know people. Charging another human being for sharing a meal? Shocking!

    • He sells CDs because he knows the difference between active and passive income. Passive = better. Since they have thousands of subscribers, I would hardly call that “dabbling”.

      The man has his flaws, but he knows what he’s talking about when it comes to marketing.

  5. ‘You can’t give good away. It keeps coming back to you.’ That quote is going straight up on my pin board. It’s a ripper. Many thanks! P. 🙂

  6. Giving something away for free can be an effective marketing stratety, but don’t give too much away. Too much free stuff can actually devalue a brand. There is a fine line here.

  7. @Ross–Well, Copyblogger has given away killer free content for three years, and we’re doin’ ok. 🙂 I agree that you have to do it strategically. But I think more businesses, even now, could do better by giving more away. You’re certainly right that it can be a little tricky to find the right balance.

    @Rickie, their stuff definitely is not for everyone. FYI, the newsletter is very easy to unsubscribe for anyone who decides they’re not into it. The GKIC folks are aggressive marketers, for sure, but they’re not sleazes.

  8. I have been subscriber of Dan’s and Bill’s
    for nearly a year now and the info and the value
    they provide is worth way more than they charge.

    Igor

  9. Sonia, we can always count on you to tell us when to turn our speakers down. That’s part of what makes you so consistently endearing.

    On a side note, web 2.0 etc builds a stronger culture than the alternative. It doesn’t break the basics, it helps them work better.

  10. I interpreted the title literally, it makes me an idiot haha.

    Anyways the article give me a tickle. Its my first visit on copyblogger and i think i am going to stay here for long. muah!

  11. Sonia,

    Great post. I’ve been a subscriber to the No B.S. newsletter and Copyblogger for nearly two years and am a charter member of Teaching Sells. I just got my CD and listened to the interview. Great job and thanks for sharing such valuable information.

    I don’t think there are two worlds. Maybe two styles, but I think you, Dan and Bill agree on much more about marketing than you disagree on.

    And for anyone that is concerned about doing business with GKIC, don’t be concerned. Just like the folks here at Copyblogger, they do what they say the will do. And that’s rare in business these days.

  12. Just saying that I enjoyed your post. DK is not for me at this time but I love your writing style and got a few laughs with my morning cuppa 🙂

    Good way to start the day.

    Peace

    Ade

  13. I went to the amazing no B.S. Mr. Kennedy’s web site and found plenty of B.S. For starters, I was led to believe that if I entered my name and email address I would receive $613.91 worth of his material for free. No, that’s not the case. He wanted my credit card number so he could charge me $19.95 for “shipping? and enroll me in his membership plan that costs $49.97 per month after a two month free trial. Have you ever tried to cancel one of those auto-bill monthly subscriptions? I have and it ain’t pretty sometimes.

  14. ‘You can’t give good away. It keeps coming back to you.’ That quote is going straight up on my pin board. It’s a ripper. Many thanks

  15. I interpreted the title literally, it makes me an idiot haha.

    Anyways the article give me a tickle. Its my first visit on copyblogger and i think i am going to stay here for long. muah!

  16. Love these guys. Have been getting their stuff for years. lol loved the curmudgeon adjective for Dan Kennedy. He’s a legend!

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