Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.
It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.
And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your own business …
In this 39-minute episode Peter Cooper and I discuss:
- How this programmer became a major content publisher
- Why he switched from blogging to email newsletters
- How he promoted his newsletters in the early days
- What he learned from one of the world’s best Tetris players
- Where the majority of Cooper Press’s revenue comes from
- The only social network that really works (for him)
- His approach to opt-in conversion optimization
- His best two pieces of advice for starting a curated email newsletter
Episode No. 29 on iTunes
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