Most sites that teach digital business and marketing have absolutist prescriptions.
“You must do this.”
“You must never do that.”
But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online.
On Monday, Stefanie Flaxman outlined five types of audience members you can safely ignore. Our audiences are the source of all of our success as business owners, but if you listen to everyone, you’ll stop dead in your tracks. Here are five kinds of site visitors you can feel free to turn the volume down on.
On Tuesday, Facebook ad copywriter Sean Flanagan shared some of his tips for writing Facebook ads in more “sensitive” topics. It can be tricky to find the balance between what works and what Facebook will approve, but Sean has four techniques to get you there.
And on Wednesday, I talked about some regrettably common mistakes I see when digital business owners get on social media platforms. You’ll create the right environment when you strike a smart balance between too much chit-chat and too much strategy.
Over on The Writer Files, Kelton Reid pulled together 21 productivity hacks from 21 writers for you.
Striking the right balance is trickier than just following someone’s absolutist advice, but it will also bring you the results you actually want.
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![work with your followers; don't be intimidated by them]()
5 Types of Audience Members You Can Safely Ignore
by Stefanie Flaxman
![good copy can be a bad idea - in the wrong context]()
Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved
by Sean Flanagan
![I got ham but am not a hamster]()
5 Bad Habits that Will Tank Your Social Media Marketing
by Sonia Simone
3 Skills to Master to Become a Marketing Badass this Year
by Sonia Simone
21 Productivity Hacks from 21 Prolific Writers: Part One
by Kelton Reid
Reader Comments (1)
Copyblogger is phenomenal Sonia because this is one of the few blogs that delves into such a topic. I love it. So few bloggers think this one through. As my Jedi’s often note, only a Sith deals in absolutes. Or, acting from an energy of fear causes one to see life in absolutes. Opening up and understanding how, in truth, rules are meant to be broken, helps you succeed online. If I learned one thing over a decade of being a pro blogger, being flexible wins in the long run.
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