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How to Get an A in Content Marketing

written by Sonia Simone
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How to Get an A in Content Marketing

Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer.

On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time?

She uncovered five simple (but not always easy) steps we can take to keep publishing and keep improving.

On Tuesday, Kelton Reid showed how the uncanny valley phenomenon plays out in content, and why we’re hard-wired to reject “zombie content.” He outlined seven red flags that give audiences the creeps — and how you can get your content’s soul back.

And on Wednesday, I talked about cheese. More specifically, the role it plays in your marketing — and why a little can be delicious, while a lot is just a recipe for indigestion.

Over on Copyblogger FM, my episode was about privacy and permission in the wake of massive public concern around the Cambridge Analytica data harvesting scandal.

And on Site Success, Sean Jackson and Katy Katz shared some simple ways you can use social media to widen your audience … without wasting every hour of your day.

That’s it for this week — have a fantastic weekend!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

if you never find aspects to improve, you’re probably not that interested in growingA Powerful Key to Prolific and Potent Writing

by Stefanie Flaxman

a popular theory known as ‘uncanny valley’ explains this phenomenonAvoid This Surprisingly Common Recipe for Creepy Content

by Kelton Reid

It's not the strategy that's gross -- it's the execution.Aggressive Sell, Soft Sell … What Works?

by Sonia Simone

The Simple Way to Manage Social Media for Maximum SuccessThe Simple Way to Manage Social Media for Maximum Success

by Sean Jackson

Is Blogging a Waste of Time?Is Blogging a Waste of Time?

by Sean Jackson & Katy Katz

Privacy and Permission in the Wake of Cambridge AnalyticaPrivacy and Permission in the Wake of Cambridge Analytica

by Sonia Simone

3Q for Establishing a Community Around Your Content3Q for Establishing a Community Around Your Content

by Jerod Morris

How Bestselling Author & Investigative Journalist Scott Carney Writes: Part OneHow Bestselling Author & Investigative Journalist Scott Carney Writes: Part One

by Kelton Reid

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Reader Comments (3)

  1. The cheese post was so good Sonia 😉 All of what we do comes down to emotions, or energy. The vibe we choose dictates how we act, and how we act determines how we succeed, or how we fail, or how the journey goes. This is why I am big on following your passion, or doing something fun, and linking it to solving a problem. You won’t worry much about outcomes – aka blogging from an energy of peace and calm detachment – keeping you patient, poised and open to practicing…and learning.

    Thanks for the rocking share and Happy Friday from New Zealand!

    Ryan

  2. I agree with Ryan – your Cheese post was awesome!

    I definitely will go ‘orange hat’ if it’s required – but like any style of marketing, test it out, review results and go from there. It might work in some areas, and not in others after all.

    My vote is always just to do what actually works 🙂

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