This week was all about the bigger picture of content marketing strategy. “Great content� is a wonderful start, but you need the strategic context that pulls it all together.
Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong.
On Monday, Ronell Smith answered the ever-perplexing question, What, precisely, do we mean when we say “high-quality content?” He shared five “ingredients” he’s observed over years of working with organizations.
On Tuesday, Chris Garrett dug into the benefits of blogging. He talked specifically about blogging for ecommerce sites here, but his points and tips will also apply to a digital business, a big brand, or a service.
And on Wednesday, I riffed on Ronell’s post by adding a sixth “ingredient” that can take content from “solidly useful” to “crazy successful.”
Ronell also showed up on Copyblogger FM to talk about how we can get all that great content written and recorded.
And on Sites, Jerod Morris channeled Brian Clark (and Bill Murray) to present content marketing as a form of seduction. Strictly rated-G, we promise. đŸ™‚
Have a wonderful weekend, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![before creating any content, ask yourself: how am I uniquely qualified to tackle this topic?]()
Combine These 5 Research-Based Ingredients for Higher-Quality Content
by Ronell Smith
![unfortunately, 'build it and they come' rarely works]()
How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)
by Chris Garrett
![Strategy combined with voice will create a powerful winning difference for your content]()
The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness
by Sonia Simone
The Smart Way to Build and Grow a Profitable Podcast
by Sean Jackson
Real Talk about Generating High-Quality Content
by Sonia Simone
Content Marketing as Seduction
by Jerod Morris
How Content Marketing Pioneer & Serial Entrepreneur Brian Clark Writes: Part One
by Kelton Reid
Is Podcasting a Good Way to Reach My Target Audience?
by Jerod Morris & Jon Nastor
Reader Comments (4)
Excellent post. I have found that not only searching Google trends and also places like buzzsumo will give you an idea of what has been the most viral. I like to study all the content that is found on these sites.
It is true indeed that great content can seduce the audience, and can turn them into your addicted followers that will keep coming to read your work.
Do you not feel that Outreach is almost always the key ingredient to success?
Thinking about it, not really. Important, definitely. “The” key ingredient, if I absolutely had to pick one, would be delivering a solution, whether that’s a product or a service, that your audience wants to pay for.
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