On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO.
On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with examples ranging from the single word to a well-developed positioning statement.
And on Wednesday, Jon Nastor let us know that his popular Showrunner course for podcasters is open for a limited time. (Editor’s note 9/27/17: The Showrunner Podcasting Course is now closed to new students. If you’re interested in joining in the future, join the waitlist today.)
Over on Copyblogger FM, I had a lively talk with freelance copywriter Chris Cooper (no relation to the well-known American actor) about how he made the shift to freelancing, what he thinks new freelancers need to know, and his favorite way to find new clients.
On The Digital Entrepreneur, Sean Jackson interviewed Kendall Guinn to learn the secrets to an engaging hyperlocal site — and the business models that can make this kind of site insanely profitable.
And on the Sites podcast, Jerod Morris addressed that enduring content question: How do you decide which content to charge money for and which to give away for free?
That’s the content for this week — have a fantastic weekend!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![better content is intentional at every stage of creation]()
One Ridiculously Easy Way to Enhance the Power of Your Blog Posts
by Stefanie Flaxman
![editorial roundtable]()
What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team
by Sonia Simone
![The Showrunner Podcasting Course Is Open (For a Limited Time)]()
The Showrunner Podcasting Course Is Open (For a Limited Time)
by Jon Nastor
How to Conduct Not-to-Miss Podcast Interviews
by Jerod Morris & Jon Nastor
How to Build and Profit from a Hyperlocal Community Site
by Sean Jackson
The Evolution of a Successful Copywriter
by Sonia Simone
How to Decide Which Content to Sell and What to Give Away for Free
by Jerod Morris
How Data Journalist & Author of ‘Nabokov’s Favorite Word is Mauve’ Ben Blatt Writes: Part Two
by Kelton Reid
Should You Take Over Your Boss’s Podcast?
by Jerod Morris & Jon Nastor
Reader Comments (5)
Daunting question indeed with respect to selling content. Depends on what business your in. It might be good business practice to sell the content, but if you’re in a business where the content drives traffic to your website, sell the services! I will always give away free content, because it furthers my business services.
Cheers!
Improving the traffic that comes from a piece of content recently created is not an easy task today.
If you rely on search engine traffic, time will solve the problem with the lack of traffic, but only if the content is great.
If you don’t want to wait, yes, you can promote it right away using a podcast.
Regarding the question about charging money for good content, I can say that I do something similar, I offer the good content for free, but I get the benefits from a third-party company.
In my opinion, original content – in any form – is not always free. Either it is charged directly or indirectly, it is not totally free. Moreover, no one wants to offer their sweat, creativity, idea, or anything that’s produced from nothing for people to consume for free. On promoting content, I am usually passive about this and I need to get better. Because I build backlinks to my sites, I normally relax on promoting the contents except a few social shares.
I love this jam-pack weekly resume. Thanks Sonia !
You could sell content if it was course related or self-study guides but if you wanted to help drive traffic then offering them on your website for free would be the way to go.
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