Hey there — welcome back to the Copyblogger Weekly!
This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.
Because if you’re bored … you’re boring. And that’s no fun for anyone.
On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.
And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)
Over on The Digital Entrepreneur podcast, Jerod Morris chatted with Sarah Morgan about how she keeps the excitement going in her business. But the real question is:
Is her business more entertaining than her previous career as a circus aerialist?
She digs into some of the funny things about the life of a digital entrepreneur, like how angry some commenters get when she talks about taking a nap during the day.
Jealousy is a terrible thing.
At the same time, she doesn’t sugarcoat the hard work involved in running a business … or the failures that teach us along the way.
Hope you enjoy this week’s content, and I’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![Fun ways to gamify your content creation]()
Want to Sharpen Your Writing Skills? Try This Fun Challenge
by Sonia Simone
![Grab attention from the start]()
3 Eye-Opening Techniques to Wake Up Your Readers with Your First Sentence
by Sean D’Souza
![Easy ideas for high-impact content]()
How to Write 16 Knockout Articles When You Only Have One Wimpy Idea
by Stefanie Flaxman
How to Enhance Your Membership Site With Live Events
by Sean Jackson
How to Be a Great Community Leader, with Chris Lema
by Brian Gardner & Lauren Mancke
The Brilliant Strategy and Backstory Behind Zero to Book
by Jerod Morris & Jon Nastor
How One Successful Digital Entrepreneur Stays Entertained by Her Business
by Brian Clark & Jerod Morris
5 Quick Wins for Content Marketers
by Sonia Simone
How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part Two
by Kelton Reid
Host Your First Virtual Conference, with Bailey Richert
by Brian Clark
Brian Clark on the Getting Goosebumps Podcast
by Caroline Early
Master Class: Pricing Your Products and Services to Maximize Profits
with Sonia Simone and Pamela Wilson
Friday, November 4
Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.
Reader Comments (9)
Hi, it’s great to see your post again Simone.
I’m also glad to see the new layout of weekly posts’ preview. It’s a great way to catch up the missed posts.
A good design, very helpful indeed.
Keep up the good work Brian Clark & your team.
The essence is: “Because if you’re bored … you’re boring. And that’s no fun for anyone.”
I like the new layout of weekly posts’ preview, too. Good post by the way Sonia.
I blog about a very boring subject, Social Security and find that the articles that engage my readers the most are those that directly answers questions they have. I have had to dig through google analytics and Jetpack data to see keyword searches to identify potential topics for articles. It has worked. Articles that directly answers their questions are also the most shared.
Hey Sonia,
There are many things to keep your audience engaged with the content. The articles you have mentioned in the list should be read.
I would surely go for them. It sounds like Sarah has something to say.
Thanks for sharing with us.
~Ravi
A presenter who shares a personal story can immediately connect with an audience.
By showing others that you’re human, people can relax and better connect with you.
Best wishes
Masha
Sonia, In Journalism, they say “Don’t bury the Lead�.
I write such Leads; for each of my content which always contain one of your ‘Entertainment Techniques.
Readers do try this ‘alchemy’ of mine.
Thank you, Sonia. Very interesting content. My audience is everything for me. They’re my inspiration, motivation and the fresh breath in bad weather time. So, keeping them and give them all of myself it part of my daily life that opens a new exciting world of greatest people!
I love the preview for the week’s content. I’ll be sure to check out the posts I missed, thanks for sharing!
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