Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post.
On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound. Even better, it comes with a grumpy post image, which works best if you imagine it read in Robert’s famously velvety voice.
And on Wednesday, Stefanie Flaxman shared her favorite peeve: mistaking “viral” content for content that actually builds your business. Instead of chasing the viral butterfly, try out her eight useful moves for strategically building an audience.
On the podcast network, Sean Jackson and Jessica Frick shared some tips on pricing your goods and services. I gave some thoughts on putting more of a creative spark into your content (because boring content is a major peeve of mine). And the decidedly unemployable Sean D’Souza told Brian Clark how Sean manages to take three months of vacation … every year.
Hope you enjoy all the good stuff, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Why You Don’t Need to Be a Thought Leader
by Sonia Simone
How to Get Your Writing on the Road to Being Read and Spread
by Robert Bruce
8 Calls to Action that Initiate New Relationships with Customers and Collaborators
by Stefanie Flaxman
A Simple Framework for Pricing Digital Goods
by Sean Jackson & Jessica Frick
7 Ways to Boost Your Creativity
by Sonia Simone
Three Months of Vacation Thanks to Smart Business Design, With Sean D’Souza
by Brian Clark
How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One
by Kelton Reid
What Got You Here Won’t Get You There
by Jerod Morris & Jon Nastor
Reader Comments (9)
Michael LaRocca says
Is one week enough? 🙂
Sonia Simone says
We are quite a peevy group, it’s true 😀
Chris Hufnagel says
This is too funny!
One of mine is people pretending to be a huge company when it is just them. WHY!? Show some personality!
Sonia Simone says
The funny thing is, all the big companies are trying to figure out how to look more like small companies. 🙂
Sahil suman says
Really amazing post worth reading 😎 thanks you for this valuable content
Kausthubh Kamath says
Hey, I just wanted to thank you for two of your older articles (Build a Better Professional Network and Transform Your Business, 10 Content Marketing Goals Worth Pursuing). I’m a content marketing intern myself and those were really helpful! Thanks a ton! I can’t comment there, as the comment sections are closed.
Sonia Simone says
Cool, I’m glad you found them useful. 🙂
Brooke Harper says
What a peevey week indeed, Sonia. This is fun to read yet something to learn about. And yes, I sort of cringe at the thought of ‘thought leaders’. Maybe it was a good term to use for the first few months since it was coined. But now, it just sounds like a word to describe anyone who says something brilliant even for just once. Can’t week for next week’s roundup!
Ellie says
Love this timing! Last month I thought to myself that my pet peeve was the term ‘my pet peeve’ because it implies there can be only one. 😉
Funnier still was that it entered my mind because I had been toying with drafting a blog about thought leadership. How we should require a professional distinction, just like there is between a real estate agent and a Realtor®.
The faux, tactical “thought leadership by checklist” is the undistinguished one that people call themselves all the time. But I abandoned my crusade, because by that logic, the other, more rigorous kind — the one leading his or her audience through expertise, as you put it — would be a Thought Leador®.
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