So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.
Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.
On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.
On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes.
And on Wednesday, I explained Jonah Sachs’s idea of “freaks, cheats, and familiars,” using good old Arnold as an example to demonstrate all three.
On Unemployable, Brian talked with Robert Bruce about the difference between good marketing automation and the kind that has skinny little arms like a baby-man.
And on Copyblogger FM, I talked about the power of picking the right frame for your content marketing. Kind of like the way the squat rack at the gym provides the perfect frame to do bicep curls in.
Hear me now and believe me later … catch you next week!
(P.S. If today’s Copyblogger Weekly seems more random than usual … you may need a little Hans and Franz to make sense of things.)
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
The Persuasive Power of Analogy
by Brian Clark
Why a Prospect You Want Chooses Your Competitor
by Stefanie Flaxman
How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars
by Sonia Simone
Is WordPress the Right Solution for Building Your Online Business?
by Sean Jackson & Jessica Frick
Are Automated Marketing Funnels a Fail?
by Brian Clark
Choose the Right Frame to Boost the Power of Your Content
by Sonia Simone
The Two Keys to Successful Delegation
by Brian Clark
How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part Two
by Kelton Reid
Are You Spending Enough Time Thinking?
by Jerod Morris & Jon Nastor
Reader Comments (10)
Brian Satterlee says
Funny, funny… You never mentioned the boss on the Apprentice… You’re fired! (does Arnold actually say that?)
Jett Williams says
“You’re terminated.”
No kidding. Makes me laugh every time.
Sonia Simone says
Ha! I did not know that, but you know, I kind of suspected it …
Stephanie says
Thanks for the recap of the articles from this week. I love your analogy to end this week off with Arnold. To keep up with the theme I will quote him from the movie Commando “I’ll be back”. I look forward to another thought provoking week with everyone at copyblogger.
Thanks,
Stephanie
Sonia Simone says
Thanks Stephanie! 🙂
Jeff says
Hi guys,
What is the social sharing bar you use on this site and if it’s WordPress? Sorry if already mentioned a million times before. I like how it counts shares. If you ever move to a new domain will it retain them?
Thank you,
Jeff
Sonia Simone says
I’m not sure what it is, but I’ll ask around. We will never move to another domain (that would be insane), but if we did, I doubt it would keep the shares. 🙂
Don Orason says
Hi Jeff,
I just joined copyblogger today and started reading and I noticed your question. I “think” the wordpress plugin you are looking for that is used on this page is called “Simple Social Icons” Plugin for WordPress.
I hope this helps 🙂
Don
Don Orason says
Sorry…I was referring to the upper right side of the page. The social sharing bar on the upper left appears to be a version of Genesis Simple Share but you can get even more ideas with sharing and total shares with this plugin “MashShare”. Check it out, it looks really cool and will probably do everything you’re looking for!
Don
Rohan Bhardwaj says
I guess sharing buttons have been built custom with the help of http://sharrre.com
Good luck.
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