Last week, Brian Clark announced he was going to be joining us regularly this year on the blog.
On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started.
I also published our “Content Excellence Challenge” prompts for January. I hope you’ll join us on these — they’re two fun (and not too tough) challenges that will make you a better, more creative professional. The prompts will change each month — and at the end of the year, you’ll be 16 percent taller and 73 percent better looking.
Or, perhaps more realistically, your content will be a lot better. Which is nice as well.
Those same prompts are also in this week’s Copyblogger FM episode, so you get to pick your poison.
On Tuesday, Jerod Morris proved that he’s definitely losing it — and so are you (and me). “It” is our ability to focus. He tried some strong measures to address his problems … and they’re working. Think you’d be able to do the same?
On Wednesday, I talked about the dangerous notion that we have to give up being “strategic” in order to be “authentic.” In fact, you need to be both … and if you exclude either one, your content marketing is likely to be a colossal waste of time. Which would suck.
I also share seven rules of thumb for ethical content marketing strategists. They’re rather general (rules of thumb tend to be that way), but we’ll be talking lots more about these ideas this year.
And I use the word “saleshole,” which I’ve been dying to do in a post for a while now. Life goals.
Enjoy this week’s goodies, and drop us a comment on the post (or posts) that most resonated with you! Looking forward to reconnecting with you next week …
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
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The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
by Brian Clark
![content excellence challenge, january prompts]()
Your 2017 Content Excellence Challenge: The January Prompts
by Sonia Simone
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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)
by Jerod Morris
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The One-Two Punch of Authenticity and Strategy
by Sonia Simone
The 2017 Content Excellence Challenge: Your January Assignments
by Sonia Simone
How the Editor of ‘Scratch: Writers, Money, and the Art of Making a Living’ Manjula Martin Writes: Part One
by Kelton Reid
The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
by Brian Clark
13 Essential Elements to Launching a Membership Site This Year
by Sean Jackson
Start Your Successful Podcast in 2017, with Jon Nastor
by Brian Clark
How to Rekindle Your Focus on the Other End of the Headphones
by Jerod Morris & Jon Nastor
Reader Comments (2)
Hey Sonia,
It’s good that Brian is taking a way further with the starting of this year. I have read his article.
The Copyblogger weekly always brings something informative. People are here to learn about content marketing.
Glad to have an eye.
~Ravi
Hi,
It would be great to have Brian back here. I devour each and every word he writes. These days, it is not very often I find his posts. Great news!
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