Sometimes in business, it’s a good idea to slow down and reflect on your real goals.
Are you getting what you want and need from your projects? Are you approaching your goals wisely? Or just running around trying to gobble “low-hanging fruit” without considering the bigger picture?
This week, we have three posts that invite you to take a step back and consider your business from a deeper, more thoughtful point of view.
On Monday, Stefanie Flaxman suggested we slow down in our relentless pursuit of raw traffic and think a little harder about how to convert the interested prospects already paying attention to what we’re publishing. Try out her “TIE” in your own content — three angles to help you get closer to the folks who are already well down the path to purchase.
On Tuesday, our Data Analyst Loryn Cole exposed the dangers of drowning in your own data — and how to simplify your thinking so you can actually use those insights you’re collecting about your site. Because the key to drinking from a firehose is often turning the flow down to something that’s a lot more manageable.
And on Wednesday, I talked about why it’s not a bad idea to be naive about your business. This kind of naiveté isn’t about being dumb or ignoring hard truths. It’s about cultivating beginner’s mind and refusing to compromise on your ethical standards.
And if you’ve ever toyed with the idea of publishing an audiobook, on The Writer Files podcast, Kelton Reid chats with audiobook publisher Tina Dietz about The Bright Future of Audiobooks.
Chief Content Officer, Copyblogger Media
Catch up on this week’s content
3 Ways to Persuade People Thinking about Buying from You
by Stefanie Flaxman
How to Stop Drowning in Data and Begin Using Your Metrics Wisely
by Loryn Cole
Why Being Naive Can Make Your Fortune
by Sonia Simone
The Bright Future of Audiobooks with Tina Dietz: Part Two
by Kelton Reid
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