The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs

The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs

Reader Comments (18)

  1. Pamela,

    I feel better already! No more writer’s block. As Lao Tzu said, “A journey of a thousand miles begins with a single step.?

    The idea of a content continuum is great for adding depth and substance to our content creation. We can lead our readers from understanding to application to mastery as we educate them about our topic and business.

    This is a good way to think about our audience and address their individual needs as they interact with us. I’ve been focusing mainly on the basic level for my new site. Now I can aspire to create intermediate and advanced content for my readers.

    Thanks for the insight and advice.

    Blake Smith
    Web Content Doctor

  2. Thank you so much for this post. My blog has hit the doldrums recently, and the more I thought about it, the more stressed I got. This post has given me a concrete strategy for planning my content.

  3. Thanks for the insight Pamela. This is a great way to “lay out” a content marketing strategy. Also, I think I will sign up for “Authority” today. We are determined to grow with content marketing in 2016. Not sure if you have anything to do with it, but thought I would mention 🙂

    • I have a lot to do with Authority, Ryan. I’d love to see you there!

      The Authority archives are chock-full of advanced content marketing training, and we produce a new session each week.

      As a matter of fact, I need to log in to this week’s live webinar in just a moment. I hope to see you on the other side. 🙂

  4. Thank you for a very manageable and simple way to look at creating new content. I can already feel the wheels spinning on how to apply this to my own writing / content creation.

  5. Great article, I just sent all of my article writers over to read this. I feel that lately we have been writing more of a sales pitch article than an informative article. It’s a challenge when you want to tell the world about your new service, product, etc., without making it sound like a sales pitch though. Press releases I feel are the hardest when you submit them to Prnewswire or another quality distribution. Anyways… great article and I hope you write more

  6. Hey Pamela,

    This is a super cool concept. I love the idea of splitting your content for three different types of audiences while still covering a topic completely in depth on your blog.

    One of the things I’ve started doing is covering a topic as comprehensively as I can in a single post. Your approach is interesting in that you may want to split large-form content into chunks instead, which as you note, is easy to plan with an editorial calendar.

    Anyway, you got my gears turning. Thanks!

    • Glad to hear it, Nathan.

      The beauty of this approach is you aren’t requiring a single article to take the prospect the entire way along the customer journey … just a step of it!

  7. Brilliant Pamela,

    The approach in 3 different levels is amazing. Every content need not be sale, it should be useful. Eventually sale happens… if the product/ service is AWESOME.

    In the end, if the article is neither informative/helpful or applicable then it serves no use. It should help at least one of the 3 audience – b/i/a.

    Have a great week Pamela. 🙂

  8. Great ideas! I am just about to start writing articles and developing programs/classes for my web site and maybe start blogging. This is an easy way to begin. I’ve been struggling with writing about a topic in a way that is relevant to any one in any walk of life. Breaking it down in this way seems fundamental and provides more pieces of content as well. Thanks for the inspiration.

  9. Pamela,
    I enjoyed this post and went to others you have written. Thank you, it is a challenge to stay relevant in a meaningful way that will get the results that we all look for.

    I will be applying these principles to our future content… when I can remember (:

  10. This is a great post. Many SEOs are now saying structuring your articles as questions and answers will help with rankings, especially for long-tail searches, as they are trying to get better at answering a question with queries.

  11. Hi, great post. One question I’d ask is, how to take this technique and apply it to a personal brand blog? I’m a creative writer, I’m not teaching or offering services – so the what is, how to etc might sound a bit weird….Thanks again for your post.

    • Hi Rachel,

      I’d have to know a bit more about the topic you cover on your personal brand blog in order to answer this question.

      Defining a topic for beginners, then sharing more in-depth information for intermediate and advanced readers should still work.

      I hope that helps. 🙂

  12. Hey Pamela,

    Informative read! I must admit that this has given me a whole new perspective on how to structure my writing.

    My company is currently writing content on self-publishing, as well as helping authors build audiences for their writing – here is a link to one of our articles: http://www.tenkainternational.com/2016/04/05/the-differences-between-copywriting-literary-and-seo-writing/

    I’m trying to figure out how I can use an informative style of writing, (such as the link provided) while also making it a personal blog about my day-to-day life. Is it possible to create something like this effectively?

    • Hi Dave,

      I think the best way to do this would be to weave stories from your day-to-day life into the informative content you’re creating.

      Using the post you shared, you could include a story from your own life about the writing style you’re most comfortable with of the three featured, and then cover why the others are equally important to understand.

      I hope you’ll read the Copyblogger post that’s being published later today (“Cut the Crap and Write Better Now”). There are some good tips in that one that may help you weave together your content more effectively.

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