We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small but mighty resource that will let you craft content with more confidence … even if you aren’t a “great” writer. (Yet.)
Now you may have a bunch of free or nearly-free resources cluttering up your desktop right now. I probably have hundreds of free ebooks tucked away in various Dropbox folders.
And there’s that moment when you ask yourself, “Am I actually going to use this one?”
I definitely don’t have a crystal ball. But I do know that you want your content to do something after all the work you put into it.
You want to build an audience with your blog posts. To get more customers for your product or service. To build your authority and your network.
If you read this blog, it’s a pretty safe bet that you want to actually … be successful with content marketing. ๐
So, let’s say you produce a piece of content a week.
If you commit to listening to my quick audio walkthrough (it’s very direct and to the point), then giving your content an extra 2โ15 minutes each time you publish in order to make it more effective, you’re going to start to see traction.
- You’ll see more shares on Facebook, LinkedIn, or wherever your folks hang out.
- You’ll see more traffic and engagement.
- You’ll see your list start to build (the final section of the checklist is all about consistently adding that step to your work).
- You’ll create work that you feel genuinely proud of.
Once youโve gone through the process even two or three times, you’ll start to see what improved content can do for you.
Content is a long game, but you get to your goals with short steps.
You can pick up the Content Confidence Checklist here for 7 bucks. Not free, but … pretty close.
Listen to the audio walkthrough (it’s just like a quick podcast episode) and you can start implementing the steps within an hour.
Publish your next piece of content with confidence — and start seeing the benefits of content that actually leads you toward your goals.
And if you give it a try for 30 days and it just isn’t moving the needle? Let us know and of course, we’ll give you a refund.
The faster you grab it, the faster you’ll start seeing improvement. So go get it:
Reader Comments (4)
Ivan Kreimer says
I see you’re getting into the tripwire game, huh? I see what you did there. ๐
By the way, great job with the new design, it looks amazing! You seem to be working on a lot of new things, I can’t wait to see what you have coming for us.
Sonia Simone says
We prefer to think of it as a “super useful resource that shows we are here to help.”
๐
But yeah, plenty going on! Keeps us out of trouble. ๐
Brian Clark says
That game predated that particular nomenclature by a lot.
Hashim Warren says
tripwire??? Ugh. You mean the thing that you set up in secret to trick your enemy into triggering a bomb?
How about let’s just call it a Loss Leader, an offer priced to attract target customers without the burden of having to be immediately profitable.
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