The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting.
Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters.
In this 24-minute episode, Sonia Simone talks about:
- The crucial difference between subscribers and an audience
- How to develop a “big idea” that tells the world who you are
- The boring-sounding secret of the really great copywriters (this is especially powerful today)
- The fascinating world of recommendation algorithms
- Working toward business goals without sounding like an infomercial
- 9 quick ideas to make your content more interesting
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