This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content…
Joe Pulizzi is founder of Content Marketing Institute, which puts on the largest in-person content marketing event in the world: Content Marketing World. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he'll be wearing orange.
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content…