In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect…
The Seductive Hook: How to Find it Every Time
An Open Letter to Anyone Who Writes Headlines for a Living
How to Craft Compelling Copy
10 Principles for Turning into a Killer (Copywriter)
The Surprising Conversion Power of Priming and Conformity
How to Nail the Opening of Your Blog Post
The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum…