About Pages: How to Fascinate and Engage with Just One Look

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

Tune in to Hit Publish as host Pamela Wilson talks to Sonia Simone, Chris Garrett, and Jerod Morris about About pages. You’ll discover:

• What people really look for on your About page
• Who your About page should be about (it’s probably not who you think)
• The super simple technique you can use to write an About page with a “voice” that reflects your business’s core values

 

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